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Ads are one of the main knowledge roles at FanBox and they help promote blog posts as well as products and services offered by members and merchants.
The magic starts for creating ads at the blue Promote Tab. All types of ads whether for yourself or other FanBox members are created from here.
You can either choose to create ads or manage your existing ads.
You can also create ads from the Green start tab where the Genie is by choosing, "Other Knowledge Roles".
If you use the Genie, the minimum number of ads you can create is 1.
It works by showing you random posts that need promoting and you chose to create an ad for that post or not.
The most successful ads follow the simple, A.I.D.A. formula, it is considered the best way to do Ads on FanBox.
Accurate: | Does the Ad’s title, image, body and tags accurately depict what the post is primarily about? |
Interest: | Does the Ad body get them even more interested in reading the blog post? |
Desire: | Does the Ad create enough desire to motivate the viewer to click? |
Action: | After they click and read the blog post, is the viewer satisfied with their action? Did the post deliver what the Ad promised? |
Doing Ads correctly will lead to better earnings and more success on FanBox. Doing ads incorrectly can lead to a lot of frustration for your efforts.
Fortunately, it's really easy to learn to do great ads.
What's the purpose of doing Ads?Simple! Your ad is what you create to entice someone to click on your blog post, product or service.
It's a great idea to give your potential reader a good idea of what awaits them when they click your ad.
First, let's understand how to create a really good ad.
Remember you want your ad to stand out so it gets noticed and clicked. Take a little time to create a good ad and you'll far better results than someone who just put up 10 ads in a row that are low quality with spelling errors, an image that doesn't match the content and text that means nothing to the reader of the ad. That text box on your ad is your chance to connect with a potential reader or product/services buyer in 135 characters or less, think about goes there!
Creating Ads
- Your Ad's title may not be all caps.
Example : A POST ABOUT BEARS would be corrected to A Post About Bears
Note: the first letter of each word is capitalized, this is called "title case".
- When creating Ads, the title should be title case (title case means the first letter of each word is capitalized).
all lower case is not title case.
- Ad titles should never be created in all capital letters
- All Ads should have an image/ad icon.
- Your Ad image should be relevant to the post you are advertising.
- Your Ad Image (sometimes called your Ad Icon) is the image used in the Ad for promotion of your post, make sure it's relevant to the post you are advertising.
- If you need an image, there is a handy link to Google Images.
- Your Ad body text should be relevant to the post you're advertising.
- Your Ad body text should give people an idea of what they will find at the post when they click your ad.
- Your Ad body text should be written in proper sentence form.
- Ad text should never be typed in all capital letters.
- You have 135 characters in the Ad Text box to use to describe the post your advertising.
- Your Ad will be shown to FanBox members based on the Search Terms (tags) you choose.
- Choosing popular Search Terms (tags) for your Ads means you will pay more per click but there may also be a better chance of getting clicks.
- The search terms determine who sees your FanBox Ad based on the who is interested in topics that relate to those search terms, they should always relate to your post.
- Your Ad text should entice people to click to read the post that's being advertised.
- It is never okay to use non-conventionally terms in Ads. Words like "Gunna" or "4get" in your Ads will not be approved.
- Campaign length refers to the time duration you set your Ad to be active.
Need an Example? Let's say you have published a post with the best chocolate chip cookie recipe ever. How would you advertise it? Remember, you want people to notice and click your ad AND stay on your post!
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Would you click this ad?
Does this ad tell you what you will find when you click it?
The title is not written in title case.
The image doesn't tell you what the ad is about.
The text of an ad is always written in proper sentence form. This ad text isn't even a sentence.
The search terms do not relate to a post about a chocolate chip cookie recipe.
Will you find a cookie or a beauty queen when you click this ad?
| This is an ad for the same post.
Your reader can see the title, written in title case, tells you it's a cookie recipe and it promises to be delicious.
There is an image of a cookie that looks delicious and the text of the ad, written in sentence form, says this delicious cookie recipe can be made fast and easy.
Your potential reader clicks and stays on your post because they know what they are getting. |
Ad Standards
Now that you know how to create a good ad, you should know what types of ads should not be approved.
- Ads promoting a single photo blog post will not be approved.
- Ads promoting money making sites, affiliate programs and "get rich quick" scams will be rejected.
- If your Ad is rejected you should review the Ad Guidelines provided to understand why it was rejected, and then you can build a new Ad for that post.
- Ads may not have a URL in them.
- Single photo blog post (post contains only 1 photo and no other content)
- Post contains insufficient content (single, 1-line sentence or less)
- Post is Non-English and Language designation is English
- Post is English and Language designation is non-English
- Post is promoting a Get Rich Quick scheme or other money-making sites
- Post is inactive
- Post contains inappropriate/offensive content including adult content, violence, and/or
illegal drugs
- Post infringes any copyright stated within the article in the post
- The post’s main intent is to advertise another website
Language Designation
- During the Ad creation process, this option is given to make your ad in the language of your choosing.
- Currently 75 languages are supported by FanBox. Languages as diverse as Urdu, Romanian, and Esperanto.
- Your chosen language to create an ad must match the language of the post or your ad will be rejected, if if you set your Ad settings to another language your Ad must be in that language.
- An example would be, if the Ad shows the language chosen is in Urdu but the Ad is in English, you would have to reject that ad.
There are 4 types of Ads You can Create:
1- Ads for Your Posts
2- Ads for someone else's Posts (You can create an ad for any post on FanBox).
3- A service, product or blog package.
4- A webpage outside of FanBox.
Where do Search Terms Go?
Search Terms for ads go in the 6 boxes below the text area. Your search terms are targeted, which means FanBox sends your Ad to people that have an interest in your post based on your search terms
Let's put this information into action and watch an Ad being created!
FanBox is an open minded and fair community, however there are community standards for ads and some topics and types of ads won't be approved.
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What is considered adult content?
- Nudity (including children, babies, artwork)
- Sexual terms and/or images in positions or activities that are suggestive or sexual
- Sexual activities described and/or images showing willingness to engage in sexual activity
- Adult friend finders or dating sites with a sexual emphasis
- Adult toys, videos, lingerie or other adult products
| What is considered offensive content?- Children in underwear or partially clothed
- Violence, including weapons in use against another person
- Illegal drugs and/or people using illegal drugs
- Children consuming alcohol, using tobacco products, and/or using illegal drugs
- Images of people deceased, including from historical events
- Content promoting hatred towards an individual or a group whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language of such individual or group
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What if the post contains words like sex, sexual, or sexy?If the content contains words like sex/sexual/sexy the Ad CAN be approved if the post pertains
to the following subjects:
- Relationships/Love
- Education
- Science/Health
- Political/Current Events
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A huge tip: Always examine the intent of the post to help you determine whether the post is inappropriate or not. |
What About Images in Ads?
Always make sure any ad you create or review for approval contains an image that is relevant to the post it is advertising.
Ad Image Rules- Always change the Ad image if it contains the following
- Ad image is a FanBox logo
- Ad image is a Johnny Cash icon or similar to a Johnny Cash icon
- Ad image is a FanBox Avatar (blue or green)
- Ad image contains inappropriate/offensive material
Examples of FanBox-specific images that are inappropriate for ads.
Now that you know the basics of putting together a great ad and what not to do, let's look at ad costs and daily budget.
Ad Costs- The cost to you per click on your Ads is determined based on the supply and demand for Ads with similar Search Terms (tags).
- The CPC (cost per click) for each Search Term (tag) is updated daily.
- The PPC is determined by the total value of all 6 of your search terms added up at the time of the click.
- If you're funding Ads, you can utilize money from PayPal, Western Union, or your matured FanBox earnings.
- You can let Knowledge Boosters fund any Ads you do not wish to fund yourself.
- Ad Credits can be utilized for your Ads immediately (no maturation required).
- Ad credits spend like real money for ads and earn real money.
- Categorizing and Rating posts is the easiest way to earn ad credits to fund your ads.
- The lowest CPC (Cost Per Click) you can choose is .01.
- You pay ONLY when someone clicks your post.
Understanding Ad Daily Budget- Your "Daily Budget" is the maximum amount you would like to spend each day on that Ad.
- Each of your individual Ads has its own Daily Budget.
- You may edit your Daily Budget or your Ad Campaign Length (the dates your Ad will run) at any time.
- Your Ads will continue to be shown to people even after your full Daily Budget has for that Ad has been utilized.
- Setting your Daily Budget to "0.00" means that your Ad will be funded by Knowledge Boosters.
- You can let Knowledge Boosters fund any Ads you do not wish to fund yourself.
- Knowledge Boosters fund all clicks on Ads that are being shown after their full Daily Budget has been utilized.
- You have the option to click "Utilize Entire Daily Budget" and earn for funding the ads of others.
- If your Ad is funded by Knowledge Boosters, you will still earn each time it is clicked just like you funded the ad.
- If you haven't used up your entire Ad budget by a a certain time, FanBox will use the remainder of your set daily budget to fund other Ads so you have the opportunity to earn more.
- You have two basic choices for funding your ads, Knowledge Booster or your FanBox bank (this includes Ad credits).
- If an ad is not performing for you, stop funding the Ad yourself and create a new Ad for the post using different title, text, Ad icon and search terms to create a better performing Ad.
Common Topping up Questions for Ads
- You cannot send FanBox money through the U.S. Mail for the purpose of topping up your bank.
- If you're funding Ads, you can utilize money from PayPal, Western Union, or your matured FanBox earnings.
- No, Paypal is not available for members in Pakistan to send money to their banks
How to Edit Your Daily Budget Once an Ad is Published
Ad Stats Information
- Ad stats is located under "Manage Ads" in your Ad Dashboard.
- The purpose of ad stats is to show you your ad click rate.
- Ad Click Rate defines the activity in terms of clicks that a particular Ad had.
- Ad stats are reported when your Ad gets over 5,000 impressions.
- Ad stats can also be reported when an ad gets over 1,000 clicks.
- If an Ad shows a grayed out box and it is not clickable on the graph, the ad received less than 5,000 impressions or 1,000 clicks.
- Ads funded by Boost or Ads you run on the posts of others will not show stats because you're not funding them.
- Ad stats are not reported in real time and are reported within 24-48 hours.
- You cannot tell when an Ad has received absolutely zero clicks. Ads with less than 5,000 impressions do not display stats.
Here is where to look in your Ads Management Console to see your Ad Stats
======================================================== Provide Listings
Provide Listing Moderations
You will not only be moderating ads on FanBox but also Provide Listings.
Most items you find will be allowed on FanBox and you will be given access to a Provide Listing Standards that outlines what cannot be listed as a product or service on FanBox. The procedure is very similar to ad moderation.
In your Ad Moderation queue, you will find Provide Listings that need to be moderated for your clients. This is an example of a Provide Listing.
Just look it over and see if is a product that is allowed to be sold (it is).
The image should relate to the listing (it does).
The title should be written in title case just like any other ad on FanBox (the way to correct that is shown below).
And the description and seller notes should define what someone is buying if they purchase this item.
If you need to edit a Provide Listing for client, the area to do so is at the bottom of the page.
If you do reject a Provide Listing, always either choose the correct reason in your rejection from the drop down list or write your client a friendly note and let them know why. Unlike regular ads, Provide Listings can be changed and resubmitted when they have been previously rejected.
Last thought about Ads
Yes, ads can be deleted. Once they are deleted, they cannot be recovered. |
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